10 records
Growth Moves
A Growth Move is the strategic change being considered: a new subscription, a price increase, a second location, a strategic partnership. Growth Moves answer one question: what strategic change is the business considering?
The Directory
See the possibilities before you commit to one.
The Directory is the public map of what a business can do next. It holds two kinds of records, and the difference between them matters more than most founders realize.
The Directory shows the possibilities. The Membership determines what belongs next.
125 records in 9 families
Revenue Models
A Revenue Model is the method through which the business creates and captures revenue. One Revenue Model may support several Growth Moves. Each record is scored on two axes: the Return it produces and the Personal Cost it demands.
Every record states its evidence plainly. Pricing intelligence is tiered as Stated, Benchmarked, or Modeled, so you always know whether a number comes from a named source, a market benchmark, or a model.
The right record is not the same as the right move.
The Directory helps you explore. Deciding what your business can actually carry is the Membership's job.