Revenue Model · No. 93
Licensed Assessments & Diagnostic Tools
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The Verdict
Strong return, low drag. This one is built to scale.
Quick Facts
| Best-Fit Founder | Insight owner |
|---|---|
| Revenue Type | Recurring |
| Capacity Level | Moderate lift |
| Archetype | Asset (High Return · Low Cost) |
| Evidence Tier | Modeled |
What This Revenue Model Is
A consultant who has spent years refining a proprietary diagnostic, one that surfaces exactly the right insight at exactly the right moment, is giving it away as a free discovery tool when it could be generating $50,000 a year in licensing fees from practitioners who would pay to use it every single day. The diagnostic is already built. The license agreement is what is missing.
A diagnostic licensed by the seat, not the hour.
~$90
per profile, entry
$4,950+
annual license
$40K-150K+
enterprise
You build the diagnostic once and license it: per assessment, by subscription, or as an annual headcount-based license. It scores as the highest-return model in the catalog because the instrument works without you in the room.
Established assessments anchor the range: validated profiles start around $90 each, headcount-based annual licenses begin near $4,950, and enterprise suites reach $40,000 to $150,000+ with certification and facilitation priced on top.
Benchmarked to 2025-2026 assessment-licensing data (Everything DiSC/Wiley, Predictive Index via Vendr). This is your own build; the instrument plus a certified-facilitator layer is the durable asset.
Evidence tier: Modeled. Figures are modeled estimates, not observed results. Ranges are illustrations of how the model prices, not predictions of your results.
The Two-Axis Placement
Return score: 4.5 / 10. Personal Cost score: 2.4 / 10. That combination places this model in the Asset quadrant: high return · low cost.
AssetHigh return, low personal cost
Lucrative JobHigh return, high personal cost
TrickleLow return, low personal cost
TrapLow return, high personal cost
Score Breakdown
Return
Personal Cost
Related Revenue Models
Family page: Data / Intelligence Model
Could this model work in your business?
That depends on what your business can absorb and execute. The Membership begins with a Growth Decision that answers exactly that.